“The best tasting peanut is La Especial / Granuts and Coolnuts"
Published January 2025

From our NBC category, we have launched for the first time in history a powerful regional campaign. With it, we continue to consolidate and position our leading brands in all the regions where we are present. Our message and concept highlight our uncomparable superiority in flavor and experience, which makes us the best allies for those moments when you need an energy boost.