The perfect fusion: the peanut that tastes best, knows best about fusions
Published January 2025

La Especial, our leading brand in the nuts and dried fruit category, is once again hitting it out of the ballpark with a fusion full of flavor. La Especial, our leading brand in the nuts and dried fruit category, is once again hitting it out of the ballpark with a fusion full of flavor. During the last few years we have noticed the importance of making a difference and innovating with products and initiatives that are impossible to imitate, in order to gain preference from our consumers and connect emotionally with them. So, we decided to look for a big player to launch our first product within a great co-branding platform that will allow us to build that highway of making a difference in the long term.