Jet learned how to "move the hearts of Colombians"
Published August 2024

Our leader brand Jet launched a campaign that seeks to exalt and celebrate the way Colombians express affection, connecting with consumers in a new territory of communication around emotions.

More than one million Jet chocolate bars are daily turned into expressions of affection and love in Colombia. We have made this an insight in the campaign: “Jet moves our hearts”, a real social experiment in which, through everyday situations, we observe how Colombians’ hearts are moved when others sow in them expressions of affection and gratitude.

Click here to read the note dedicated to our iconic brand.