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1920 – 1930
On April 12, 1920, in the city of Medellín, Colombia, a group of Antioquian visionaries founded “Compañía Nacional de Chocolates” (in English National Chocolate Company). At first, it was named Compañía de Chocolates Cruz Roja (Red-Cross Chocolate Company) after small local producers joined this venture. During the following years, we were able to consolidate our company improving production processes and renewing our factories located in Cali, Bogotá and Medellín and installing a new factory in Bucaramanga.
Since then, we have established solid foundations for our development including popular brands, technological progress, a service vocation, and a proximity to clients and consumers.
1930 – 1935
We entered the market with new products, and we generated strong marketing and distribution campaigns to tend to our different publics. We positioned brands on the market as Corona, Diana and Tesalia. In addition to this, we started roasting coffee and grinding it under a brand named Bandera in the city of Cali, Colombia.
1935 – 1940
We consolidated our company on the market by acquiring the chocolate companies named Chaves and Equitativa, Santa Fe and Tequendama. On the other hand, we have generated intense campaigns to promote chocolate consumption despite supply problems of raw materials imported from Brazil, South Africa and Costa Rica.
1940 – 1950
Pablo Emilio Echeverri joined the company as the first Colombian technician to work for the company. He performed great work renovating our industrial equipment and maintained the philosophy of developing new products to satisfy Colombian consumers’ tastes.
1950 – 1955
Hot Chocolate consolidated itself as the favorite drink of both the urban and rural working classes.
1960 – 1970
In the 60s, we started an active program to promote cocoa plantations and the diversification of chocolate production. This is how we came to offer Jet, the first chocolate snack treat made in the country, and Chocolisto, the first chocolate drink mix made for milk. These brands have grown up along with many generations from infancy to adulthood. After this, nuts, cereal and home baked goods were added to our portfolio.
The company has created several picture collections, but not like CNCH’s Natural History Picture Album which has reached the public’s greatest rating of acceptance since it was launched.
1980 – 1985
With the new direction of world economy, we started an ongoing modernization process along with an open market process in the 80s targeting foreign markets.
New products were launched on the market including Wafer Jet, Combi Jet, Triki Jet, Coco Jet and Deli Jet (these were the first Colombian snack treats made with chocolate covered centers).
1985 – 1990
Chocolyne was launched, and it was the first sugar-free diet chocolate in Colombia. Likewise, the company underwent great renovation launching Diana and Tesalia which were two types of chocolate for hot beverages flavored with cloves and cinnamon.
1990 – 1995
We signed important agreements with foreign companies that allowed our products to access international markets.
In 1995, the company was decorated with a National Medal called the Boyaca Silver Cross, in Spanish Cruz de Boyacá, on the company’s 75th anniversary.
1995 – 2000
We launched Chocolate Nacional, which was the first instant chocolate made in Colombia. Also, we launched a chocolate covered bar named Gol, Topsi chocolate candy, (Crunchy-pops) Cruji Explosivos, Golochips with vitamins and Granola and oatmeal.
2000 – 2002
Compañía Nacional de Chocolates entered into a partnership with Compañía de Galletas Noel to set up a company called Novaventa S.A., devoted to implementing new sales channels aimed at end users. Likewise, a mother company named Inversiones Nacional de Chocolates S.A. was created and its corporate object was to manage investment portfolios.
2002 – 2004
With an ideal to improve everyday industrial and financial activity, the former Compañia de Chocolates was divided. CNCH changed its corporate name to INCH and devoted itself exclusively to investment portfolio management. Moreover, a new CNCH was created devoted to the industrial work of producing cocoa based products.
In June 2004, Compañía Nacional de Chocolates de Costa Rica was founded in Costa Rica. It was devoted to manufacturing chocolates, and at the same time, it was an important platform to do business in the region.
2006
In March 2006, Inversiones Nacional de Chocolates changed its corporate name to Grupo Nacional de Chocolates S.A. which is part of Compañía Nacional de Chocolates. This company continues growing making new important investments in Colombia and in this strategic region, working hand in hand with leading companies and with an important brand value.
For Compañía Nacional de Chocolates, 2006 was characterized by great dynamism which enabled the company to grow significantly in categories and gain market share. Our total sales were COP$872.818 million, which equaled a 12.2% growth in value and 10.7% in volume. Our exports totaled US 32.4 b.
2007
The company formalized the acquisition of stake in a Peruvian company named Good Foods S.A., and its affiliates, complementing its operations in everything regarding brands, products, distribution and manufacturing for the Chocolate Business.
2008 -2010
In March 2009, Grupo Nacional de Chocolates completed the procurement process of Nutresa S.A de C.V., a company which joined the Chocolate Business.
Therefore, we have our own production platforms in México, Costa Rica, Peru and Colombia, and a distribution network named Cordialsa which operates in Colombia, Ecuador, Venezuela, Puerto Rico and the United States today.
Currently, we produce and commercialize 27 brands as chocolate snack treats, chocolate for hot table beverages, milk modifiers, nuts, cereals and baked-goods, and we are market leaders.
Our human resources team is characterized by talent and motivation. It includes 2,766 people who from day to day are committed to the best of their abilities to providing to continue a vanguard and offer our consumers foodstuffs which satisfy their aspirations of well-being, nutrition, fun and pleasure.
2012
Chocolatina Jet Chocolate bar is Compañía Nacional de Chocolates’ leading product, and it is celebrating its 50th anniversary. Jet is an exquisite blend of cocoa dough, milk, cocoa butter, sugar and many essences which give it its characteristic flavor and its smoothness. It was the first chocolate snack-treat in Colombia, and has become an icon of several generations that have enjoyed flavor and knowledge along with this brand. This chocolate bar is also very popular in Colombia for the collectable picture cards found under the wrapper that go in Jet’s picture albums which have been a great contribution to children and adult’s learning.
2013
Nutresa Group acquires shares Tresmontes Lucchetti SA and through its subsidiaries constituted the Chilean company Nutresa Chile S.A. as owner of such shares.
Compañía Nacional de Chocolates obtained certification as a family-friendly company (efr), credited as an organization that seeks to provide a balance between personal, family and work colleagues management. Likewise, it is recognized as the first company to receive certification as a Healthy Organization by the Colombian Heart Foundation.
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Agricultural Development
The department for Agricultural Development was founded in 1958. Since then, it has promoted cocoa culture in Colombia by training growers, conducting research, and working together with all the other parties of the cocoa chain including local authorities, banks, research centers, universities and government agencies.
We have a team of technicians specialized in cocoa production and trade. They handle all the National Territory of Colombia where the company participates in Productive Projects (Inclusive Businesses), demonstration plots, and training for farm workers and technicians, among others.
The Company’s experimental farm is located between San Vicente de Chucurí and Barrancabermeja, Santander. It is 220 hectares, and it was founded in 2008 for research, farm worker training, technician training, the production of vegetable material, the application of Good Farmin Practices, and generally speaking, promoting cocoa plantations with a corporate approach.
Corpoica
www.corpoica.org.co
International cocoa organization
www.icco.org
World cocoa foundation
www.worldcocoafoundation.org
Agrone
www.agronet.gov.co/
Ministry of Agriculture
http://www.minagricultura.gov.co/02componentes/08rur_04alianzas.aspx
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